FOREST MOON FESTIVAL IP RULES
All participating vendors will be provided with a Festival Media Kit that will include image files of our logo and other marketing collateral. The Forest Moon Festival’s IP rules are similar to those set forth by Lucasfilms Ltd and copyright/ trademark law. As such, the festival is trademarked as is our artwork and themes.
The biggest difference is that while Star Wars IP can only be used to decorate your businesses, we are granting participating vendors permission to use our IP to directly advertise their business as part of the Forest Moon Festival. We’re all in this together! The stronger the brand of the festival becomes, the easier it will be to promote it out of the area-- thereby attracting more visitors to our region.
That’s why it’s so important for the Festival to look and feel like a unified whole, even though it is comprised of separate businesses, events, organizations, and pop-ups throughout our region. United, we all grow together.
WHAT YOU CAN DO?
We require all vendors to use our logo exclusively to identify themselves as part of the festival. Vendors are of course, free to also use their own business’s logos, but are not allowed to create alternate Festival Logos.
Our logo must be present on all graphic advertisements created by Vendors to advertise themselves as part of the Forest Moon Festival. This includes print, social media, websites, or video media. We don’t want to stifle your creativity in creating your own advertising, so we are leaving it pretty open to how you incorporate the logo in your design-- but it must be present and easily readable in your layout.
Vendors are encouraged to use our festival terminology to rename their own products, or offer special festival versions of their own products-- like a “Forest Moon Cookie” or a “Forest Moon Festival discount.” This is not a requirement.
You can and are encouraged to use our artwork to decorate your businesses, along with Star Wars decorations as described above. Again, the more unified the Festival Feels, the better the experience will be for attendees.
WHAT YOU CAN’T DO?
You can’t create your own Forest Moon Festival logo or artwork.
You can’t create your own merchandise to sell that uses our artwork, logo, or the “Forest Moon Festival” name without express written agreement with the Forest Moon Festival, under specific terms and guidelines. This year, we will be selling branded merchandise featuring our artwork. Vendors interested in selling official Festival-branded merchandise are welcome to purchase the merchandise from us at our offered wholesale price and then sell it themselves at our established retail price, keeping the profit for themselves.
MERCHANDISE:
A word about Festival merchandise. The Forest Moon Festival is a non-profit with the express goals of benefiting the community, encouraging tourism, and fostering appreciation for the arts-- especially the Redwood Coast’s role in cinematic history. So profits from festival-specific merchandise get re-invested in making the festival better and more successful each year. While we’re happy to invite businesses to make a share of the profits, in exchange for selling official merchandise at their place of business, we can’t allow businesses to sell their own Forest Moon Festival merchandise without strict guidelines on the design of the merchandise and a pre-agreed profit share with the festival. Such agreements will be taken on a case-by-case basis, at the sole discretion of the Festival. While we must protect the integrity of the festival and it’s IP, we also want to remain open to the passion and creativity of our local businesses.